In my opinion, the first step towards change is acceptance.
Accepting that the design does not work, or that the
system is wrong, or in my case that I am not a designer.
Prior to the course I was filled with immense self-doubt,
and albeit part of a creative team at a large advertising
firm, I never saw myself as a designer. Hence, Brandspeak
was a crucial part of my ongoing journey, as it was the first
time I stood in front of an audience and voiced my fears
and doubts.
Now with acceptance of my weaknesses, I can
view the course from a fresh perspective and begin
to decipher what design means to me. Through
peer discussions, collaborative opportunities
and knowledge of brand design theoretics as
discussed in class, I am more confident in what I
can assess and provide. My position now becomes
my differentiating factor, and what I can leverage
to stand out to future practices where I might see
an interest to be involved in.
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