Author: Avinav Ghosh
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Positional Reflection- I am not a Designer.
In my opinion, the first step towards change is acceptance.Accepting that the design does not work, or that thesystem is wrong, or in my case that I am not a designer.Prior to the course I was filled with immense self-doubt,and albeit part of a creative team at a large advertisingfirm, I never saw myself as…
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House Beatiful | HearstUK x UAL
Our batch got to participate in HearstUK x UAL, a collaboration that brought a real world company’s live design requirement to a bunch of work hungry grad students. We could apply in a teams of upto 5, and submit a proposed pattern design for one of their brand magazines, House Beautiful. THE TEAM:I chose to…
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Brand Integrity
What is the problem? Osborne House faces significant challenges in addressing its colonial legacy. The displays in the Durbar Room present a one-sided British perspective on the relationship with India, emphasizing India’s supposed loyalty to Queen Victoria without adequately addressing the complex history of colonialism This portrayal fails to provide visitors with a comprehensive and…
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Brand Identity – Semiotics
According to Charles Pierce (Nodelman, 2023), signs can be classified into three categories, Icon, Symbol and Index. Icons are those that have a direct correlation to the message they stand for, David Crow in Visible Signs chapter 2 (Crow, 2007) references a photograph of a person as an example; the photograph directly resembles and signifies the…
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Brand Experience – Hotel Savoy
Our journey to the Savoy Hotel was a mixture of impressions, from feelings of warmth to moments of discomfort. The experience began a bus ride from LCC to South Bank, which went smooth except for the wait times. From there, we walked to the Savoy and enjoyed the beautiful views of the river Thames and…